CLIENT
AA Ponte Preta
PROJECT TYPE
Stadium + Indoor Arena + Mixed Use Complex
LOCATION
Campinas, Brazil
SCOPE
feasibility + design + business Planning
DATE
2017

The first fully integrated All in One Stadium and Indoor Arena in the World.

Arena was appointed by a major Brazilian club (with its partner company Re\Venue) to develop a 360-feasibility study and business model for its new stadium.

From a detailed market analysis, we delivered to our client an innovative concept of an entirely new sports and entertainment complex, tailored to be a true game changer project in the club’s centennial history, providing the club with a powerful long term financial competitive edge.

At the center of the district, a 25.000-seat stadium is designed to offer the best atmosphere in Brazilian football, not only maintaining the essence of the club’s historical stadium, but also offering the club an even more important sportive advantage through extreme proximity with its fans.

On the entertainment side, the stadium will also be able to host large music concerts for up to 35.000 spectators. The south end is fully connected to a 10.000-capacity multipurpose indoor arena, that will serve as the main entertainment venue of the region. The stadium and arena will together host over 150 events per year (sports, music and otherevents) and are conjoined by state-of-the-art premium facilities and support functions, optimizing efficiency, cost and commercial opportunities.

The mixed used complex also features a 3-storey event hall at the northern end of the stadium (that turns into hospitality areas on matchdays), parking spaces for 1500 cars and an open mall with 5.000 m2 of retail spaces (including the club’s museum, official store and other theme products / services), 

Surrounding all the buildings and connecting the entire district, a large park never goes offseason for the community, with open air sports and leisure facilities, completing the ecosystem.

The 6-month project included the entire technical and market feasibility study, a concept design and architecture project and a complete business plan with detailed revenue, costs and capex estimations. In addition to the study, we also offered to the club an innovative financial structuring (funding) strategy proposal, totally tailored for particularity of the project.

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